 | For the past 3 months, I’ve been exploring Midjourney not as just generation tool, but as a powerful tool for art direction. I focused on pushing beyond prompt engineering, trying to understand how to control visual output so it feels closer to real editorial production rather than typical AI imagery. Through this process, I developed a workflow built around two layers: -moodboards (defining visual direction) -prompt architecture (translating that direction into the model) I explored this approach through a series of case studies, each focused on building a specific visual direction and translating it into a final image. Each case follows the same structure: Brief → Moodboards → Prompt structure → Final visual The approach is focused on visuals inspired by: -fashion editorials (Dazed, Vogue,I-D magazine) -creative campaigns for (Balenciaga, Rick Owens, Oakley, Travis Scott) -creative and design blogs This kind of result is not about writing better prompts. It’s about thinking like an art director while working with AI. I’ve put the explanation of my approach into a Notion workspace if anyone’s interested. [link] [comments] |
