im at a small branding agency, 4 people. we were up against a much larger studio for a craft spirits brand identity project. their portfolio is genuinely impressive and we knew we were the underdog.
for our mood boards and initial concepts, i used midjourney extensively. not for final deliverables but for concept visualization. the client wanted to see the world of the brand before committing to a direction, and midjourney let us show them 5 distinct visual territories in the time it would normally take to produce 2.
the one that sold them was a concept i almost didnt make. i was driving home from the discovery meeting and kept thinking about something the founder said about his grandfather's distillery in appalachia. i recorded i used a voice dictation software, Willow Voice, to record my visual idea so i wouldnt lose it by the time i got home. something about amber light, weathered wood, handwritten labels that feel inherited not designed. translated that into a midjourney prompt the next morning and the result captured exactly the vibe i was going for.
the client saw that concept and their energy completely shifted. "thats it. thats what we are." they chose us over the bigger studio specifically because of that concept direction.
now obviously midjourney didnt design the brand. everything from logo to packaging to guidelines was done by hand in illustrator and photoshop. but midjourney let us explore a wider range of visual territories than we could have manually, and one of those territories won the job.
small agencies using midjourney for concepting have a genuine competitive advantage right now. you can show clients more options faster and find the right direction before investing design hours.
anyone else using midjourney in client-facing work? curious how others present AI-generated concepts without clients expecting the final work to look exactly like them.
[link] [comments] https://www.reddit.com/r/midjourney/comments/1rhud5y/a_midjourney_concept_just_won_us_a_pitch_over_a/