 | Kling asked me to make the promo video for their launch.
Full breakdown on my X account:
https://x.com/PJaccetturo Here's a text only version: ⸻ - Concept
Earlier this week, Kling gave me early access to 2.0 and asked if I’d consider making a launch film. I said yes.
The story concept came from something David Friedberg said on All-In—that as AI automates labor and knowledge, we return to what we’ve always been: storytellers.
⸻ - Shotlist
I built the entire voiceover script around that idea. First draft took 8 hours. Then my friend Ryan + ChatGPT helped tighten it into a 1:30 length. Once it felt right, I made a quick shotlist to start visualizing what each line could look like. Just a light roadmap.
⸻ - Prompting
This part’s too secret for X—but I’ll send you the exact prompts I used for this film (and upcoming ones) when you join my newsletter. Once a month, I’ll drop my best AI video techniques. It’s basically PS2 cheat codes for creators.
https://pjace.beehiiv.com/
⸻ - Figma
Figma was my control center. Even doing 95% of this solo, I needed a hub for everything—script, VO, shotlist, image refs, music, etc. After generating shots, I dropped them next to their VO line to build a live storyboard. This made editing way easier and more intentional.
⸻ - Image Creation
Before animating, I generated all the images using Midjourney V7. It’s stunning—David and his team crushed it. With a strong global profile + good prompts, MJ + Kling is my go-to stack. It powered my Mononoke trailer + most projects since. Here are some unused shots.
⸻ - Image Collaborators
I brought in u/bygen_ai and u/macbaconai for a few key sci-fi shots around “infinite possibility.” Bygen made the stunning opening 3. Mac made the final shot—maybe my favorite AI video clip ever. Give them a follow!
⸻ - Music & VO
I’ve worked with Hans Zimmer before—but not on this budget 😅
So I used the Hans Zimmer of licensable music: u/RyanTaubert.
I ended up recording the VO myself—but here’s an early draft paired with unused visuals and AI vocals that didn’t make the final cut.
⸻ - Kling — Part 1
Kling 2.0 is a masterpiece.
Gone are the days of slow-mo trailers. We’re entering a new era where you just prompt what you want—and the model delivers.
I animated 488 clips in 2 days. It’s consistent and cinematic. Unreal speed and quality.
⸻ - Kling — Part 2
My favorite moment: I needed a gesture to link the past (cave painting), future (sci-fi hand), and present (human).
I prompted: “A man slowly opens his palm and extends his hand forward.”
It was the emotional thread of the whole story—and Kling nailed it first try.
⸻ - Kling — Part 3
Prompting tips: keep it simple. Most of mine are “push in,” “camera orbit,” “push out.” Kling excels when motion is subtle and grounded in a clear image. It’s 720p for now—so I used Topaz to upscale the final cut to 4K. 1080p support is coming soon.
⸻ - The Edit
My favorite type of commercial is the “tone poem.” Not about the product—but what it enables you to say. I want to connect shared truths between brand + viewer. That’s what sticks. I was heavily influenced by an old Salomon Lighthelm promo "speak we're listening"
⸻ - Color (Nick’s Process)
Nick Rua did the color. His workflow:
• LUT: “Rec709 - Tommy” (Acid Bites), dialed to ~35%
• Lower highlights + saturation
• Tweak temp/tint/contrast
• Add halation
• Final touch: fine 16mm grain from Ezra Cohen
That’s what gives it the soft filmic look.
⸻ Final Requests: If anyone knows David Friedberg, tag him or share this. He’s spoken about this idea on multiple podcasts, and I think he’d really love seeing it brought to life like this. Would mean a lot to me. —
2. Subscribe to my AI Film newsletter! I'll share all my best prompts and explain my process in more detail. The newsletter is a once-a-month breakdown of the best techniques, workflows, and tools in AI video.
https://pjace.beehiiv.com/ Try Kling 2.0. I’ve used it for 90% of my films this year. It will take your films to the next level. www.kling.com Personal Note
This story came from the heart. I’ve been a storyteller for 15 years—pencil, camera, keyboard. Tools evolve. I don’t see AI as “soulless” any more than a bad sketch or blurry photo is. Art is about how it makes you feel—not the tool that made it.
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https://www.reddit.com/r/midjourney/comments/1jzmh5n/kling_20_official_launch_video_tell_your_story/
